It’s the year of the female cannabis consumer!
The state-of-the-state is changing quickly in California as the look and expectations of the average cannabis consumer evolves. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
With female consumers nearly doubling in 2018, the growth of women entering the market outpaced men and continues to trend, with women making up 38% of the cannabis market. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
First time buyers increased by 140% (that’s you, my beautiful newbies) ⠀⠀⠀⠀⠀⠀⠀⠀⠀
So if you are curious, this may be the year you swap your rosé for cannabis.