4/20

They say timing is everything. And as we watch state after state legalizes medical and recreational cannabis use, the secrecy of 420 is being replaced with transparency + education. 
It's 420, and yes, it's THE cannabis holiday of all holidays. We've collected a few of our favorite cannabis stories and added a link in bio with the full and true story of 420 and its origins.

The most credible story traces 4/20 to Marin County, Calif. In 1971, five students at San Rafael High School would meet at 4:20 p.m. by the campus’ statue of chemist Louis Pasteur to partake. They chose that specific time because extracurricular activities had usually ended by then. This group — Steve Capper, Dave Reddix, Jeffrey Noel, Larry Schwartz, and Mark Gravich — became known as the “Waldos” because they met at a wall. They would say “420” to each other as code for marijuana. 
Dennis Peron + "Brownie Mary” (Mary Jane Rathbun) established the San Francisco Cannabis Buyers’ Club, the first cannabis dispensary in the United States, in 1992. And so it began...